THE LINKEDIN ACADEMY
FOR LAWYERS.
WITH HELEN PAMELY & HOLLY COPE
Register your interest in a future LinkedIn Academy:
Hi, we are Helen & Holly
And we’ve been seen in such places as:
When People Know You,
Success FINDS You.
Whether you want to make partner, go in-house, or start something new completely.
The best and quickest way to get to where you want is LinkedIn.
Hands down.
At least, that’s what we’ve found.
If you want to know how to build a profile that:
Magnetises clients and opportunities on LinkedIn
Gives you the tools to write posts that get noticed
Grow a network that opens doors
Join a community of like-minded professionals
Hear more detail on The LinkedIn Academy for Lawyers in our Exclusive Podcast Episode
THIS ACADEMY IS FOR YOU!
If you’ve been struggling to really grow on LinkedIn, or really understand how to use the platform to your benefit, then read on.
🚀 LinkedIn has 1 billion active members
and your clients and industry peers are right there.
If you’re not visible,
you’re invisible.
❌ MOST PEOPLE:
Struggle to find the right content ideas
Don’t know how to craft compelling posts
Fail to get any meaningful engagement
Have NO idea how to turn posts into opportunities
Most people struggle to crack the LinkedIn visibility code.
💡The truth is this:
You’ll get nowhere if you aimlessly post
You’ll get nowhere if you write without a plan or purpose
To stand out, you have to know how to play the game.
And the reality is, not many people do.
But WE DO.
START ATTRACTING STOP CHASING
The Demand for LinkedIn Content Is
Sky-High
But only a small percentage of users are actively posting.
This means there’s a huge opportunity for those who do.
(YOU.)
🎉 And you know what is even more exciting?
There is very little competition in the legal industry when it comes to posting on LinkedIn.
This is your chance to get ahead while LinkedIn’s popularity is soaring, yet the platform remains far unsaturated.
(In terms of QUALITY content.)
⏰ Your time is NOW.
Learn From
the Biggest Names in Legal
Helen Pamely and Holly Cope are two of the most influential names in the legal industry. With a combined following of over 40,000.
Helen is an ex-law firm partner and Magic Circle lawyer and is now the leading voice in law.
She has grown her following from 3k to 28k in just 15 months and built an entire coaching business for lawyers by growing her personal brand on LinkedIn.
Holly has gone from lawyer to digital nomad podcaster with the industry’s leading law podcast “More Than A Lawyer.” She has grown her listenership from 0 to 8k listeners in just 6 months solely by using LinkedIn.
⚡️Now they are joining forces to create something that has never been done before.
📖 A LinkedIn training academy specifically tailored for lawyers.
💡All their tips, secrets and vast experience will be pooled together. They won’t hold back.
📈 They’ve experienced exponential growth on LinkedIn, transforming both their careers and lives. Now, they’re ready to help you do the same.
(But it will take implementation from you too.)
LEARN HOW TO CRACK LINKEDIN
Helen’s Client Achieved 4 MILLION Post Views in 90 Days.
General Counsel, Angela Stevens grew from 800 to 6k followers in 3 months.
Within just a few weeks of training and one-to-one coaching one of Angela’s posts went viral, and it didn’t stop there.
💥 Post after post blew up.
In 90 days, her results were off the charts:
4 MILLION impressions (+8,055%)
8,669 reactions (+1,866%)
2,029 comments (+1,908%)
11,036 total engagements (+1,874%)
Her top post reached 2 MILLION views
Her follower count exploded from 800 to over 6K
WHAT OUR CLIENTS SAY…
My post went viral and it was so overwhelming and unexpectedly brilliant! Totally caught me off guard as was just telling one of my stories, never had so much feedback and was a full time job replying to all comments and DMs.
I managed to get a top LinkedIn badge by implementing exactly what I was told. Absolutely amazed! It has led to new enquiries for my business because of the credibility!
Helen was amazing at guiding me through the process and invaluable in her ability to get the most authentic and genuine version of a post to come to life!
Writer’s block and analysis paralysis were huge problems for me this week but Helen helped me so much with her supportive feedback and genuine questions!
Another client got a LinkedIn top badge within 24 hours of working with us.
Most people struggle to crack the LinkedIn visibility code, but after spending years perfecting the formula, it’s possible to gain traction and skyrocket your results with our insights and experience.
GET UNIMAGINABLE RESULTS
This Academy Is For You If:
You want to attract new clients and build a strong, professional network.
You want to become a known authority in your area of practice.
You’re tired of aimlessly posting without a strategy that gets results.
This academy is for beginners and anyone who is struggling to grow on LinkedIn.
But here’s the catch…
⏰ Within 5 days we’ve had over 200 waitlist sign ups already.
🔥 We believe this is going to sell out – fast.
But we’re keeping the numbers small to make it exclusive and intimate so that we can really dedicate our time and energy.
✅ Who This Is For
The Academy is for lawyers who are serious about putting in the time and effort to succeed. If you’re:
Friendly, open, and love being part of a team that celebrates wins together.
Ready to commit at least 60 minutes a day to grow your LinkedIn presence, and at least 3 hours a week to write posts (you may be able to do a lot of this on your commute via the LinkedIn app).
Willing to support others while growing your own brand and career.
Fun, positive, and here to build lasting relationships with like-minded lawyers.
Then this is the place for you. We’re creating a community of ambitious lawyers who lift each other up and work together as a winning team.
❌ Who This Isn’t For
If you’re not willing to put in the time and effort (at least 60 minutes a day on LinkedIn, and 3 hours per week to post writing), or if you’re here to take without giving, this won’t be the right fit for you.
We have zero tolerance for nastiness. Our community is built on kindness, collaboration, and respect, so if that’s not your vibe, this isn’t the place for you.
Are you worried LinkedIn will take time away from billable hours or client work?
With our academy, you can integrate LinkedIn into your day without it becoming a time drain. Implementing our strategies will require on average around 60 minutes per day on the platform and then 3 hours per week to write posts. You may even be able to do a lot of what you need to do on your mobile on your commute through the LinkedIn app!
Not sure if LinkedIn will give you meaningful returns?
It’s natural to be skeptical about the return on your investment. Our program is designed specifically for lawyers, showing you how to generate new clients, elevate your reputation, and gain visibility, opportunities and progression within the legal industry. You’ll see that LinkedIn isn’t just a tool, it’s a game-changer.
Feel overwhelmed by LinkedIn’s technical features?
No need to worry if you’re not tech-savvy. We break down LinkedIn’s features and tools into easy, actionable steps that anyone can master. You don’t need to be an expert in analytics or content creation, we’ll guide you through it all, step by step. Including helpful templates and guides!
Think LinkedIn isn’t essential for your legal practice?
Traditional networking and referrals are important, but LinkedIn gives you access to a wider audience and new opportunities. We’ll show you how LinkedIn can complement your existing networking strategies, expanding your reach beyond what’s possible with just word-of-mouth.
We are in the era of the personal brand. If you’re not visible, you’re invisible. Don’t fall behind.
Uncomfortable with self-promotion or personal branding?
We understand that promoting yourself can feel uncomfortable. But in today’s world, personal branding is key to standing out in a competitive field. We’ll teach you how to present your achievements in a way that feels authentic, professional, and aligned with your values.
Struggling with imposter syndrome?
Feeling insecure about presenting yourself as an expert or authority is common, especially in such a competitive field. Our academy is designed to build your confidence and show you how to position yourself as a trusted authority, without worrying about judgment from peers or clients.
Intimidated by the idea of creating content?
Content creation doesn’t have to be intimidating. We’ll teach you how to create engaging posts that resonate with your audience, without the legal jargon. Plus, you’ll learn how to do this efficiently, so you’re not stuck brainstorming for hours.
Concerned about not seeing immediate results?
While LinkedIn success doesn’t happen overnight, our proven methods will help you grow organically and steadily. We focus on sustainable, long-term results that compound over time, without sacrificing quality for quick wins.
Worried about privacy or confidentiality?
We understand the unique concerns lawyers face when it comes to sharing information online. Our training ensures you know exactly how much to share and how to maintain client confidentiality, while still building a powerful online presence.
Confused by LinkedIn’s algorithm?
You don’t need a marketing degree to understand LinkedIn’s algorithm. We’ll demystify how it works, showing you how to maximise your visibility and engagement with minimal effort. Let us handle the technical details so you can focus on what matters most, building your practice.
Don’t miss out on the opportunity to learn from the best.
We were in your shoes, we struggled once too and now we’ve cracked the LinkedIn code.
We use it to our advantage and we thrive on the platform.
If you use our tools, implement our masterclasses, utilise our expertise and put in the effort, we don’t see why you can’t get exponential results too.
What Does The LinkedIn Academy For Lawyers Include?
The return on your investment will be invaluable.
Just one opportunity, client connection, or referral could easily repay your investment many times over.
This is the value you will receive by joining the LinkedIn Academy for Lawyers:
Week 1
Introduction and Building Connections
Welcome and introductions: sharing backgrounds and LinkedIn goals.
Overview of the course and expectations.
Defining your value proposition as a lawyer.
Week 2
LinkedIn Fundamentals and Profile Optimization
Optimising your profile: headline, summary, experience, and key sections.
Defining your audience and understanding LinkedIn's algorithm.
Week 3
Crafting Bespoke Content (Copywriting 1)
Learn to craft high-impact, engaging LinkedIn posts.
Understanding content formats on LinkedIn.
Writing impactful posts: storytelling, adding value, and showing expertise.
How to write, schedule, and preview posts across platforms for optimal engagement.
Week 4
Building a Personal Brand on LinkedIn
Developing a posting cadence for personal brand growth.
Aligning your content with your career goals.
How to track which posts perform best and adapt your strategy.
Week 5
Advanced Content Strategy (Copywriting 2)
Deepen your content strategy for better engagement and reach.
Refining content and analysing performance.
Advanced copywriting tips: storytelling, hooks, and headlines.
Repurposing content and leveraging data from your posts.
Week 6
Building Community and Growth
Grow your LinkedIn presence and build a strong community.
Engaging meaningfully with your network.
How to build a LinkedIn community using groups, polls, and events.
Leveraging your network, ana engagement, and set community-building goals.
Week 7
Q&A Session
Clarify and reinforce key concepts.
Get answers to any lingering questions and reinforce your understanding, ensuring you're fully confident in the strategies learned.
Bonus:
💬 Community Access (Exclusive COMMUNITY Group)
Joining the academy means you’re not just getting access to top-tier training, you’re becoming part of an exclusive community. Our private community group is a place where you can connect with fellow lawyers, share experiences, ask questions, and gain real-time support from both your peers and Helen & Holly. Whether you need quick advice, feedback on your latest post, or motivation to stay consistent, this group has your back. You’ll never feel like you’re navigating LinkedIn alone again.
🎙️ Recorded Live Sessions — Never Miss a Thing
We know your schedule is packed, so we make sure you can access all the value of the academy, even if you can’t attend live sessions. Every live session is recorded and available for replay at your convenience. That means catching up on expert tips, and strategies. You can learn at your own pace.
📝 Post Templates — Save Time and Eliminate Guesswork
Content creation can feel like a daunting task, but our crafted post templates make it easy. Whether you’re sharing legal insights, personal experiences, or client success stories, our templates provide a framework to guide your posts, ensuring that you’re putting out high-quality content that resonates with your audience. Just plug in your information and hit post, no need to procrastinate over what to say or how to say it.
🎥 Profile Optimisation Video — Build a LinkedIn Profile That Attracts Clients
In our Profile Optimisation Video, we walk you through exactly how to structure and refine your profile to showcase your expertise, attract clients, and connect with the right people. From headline to experience to recommendations, you’ll learn how to transform your profile into a powerful tool for growing your practice.
💡 Content Ideation Flow Chart — Never Run Out of Ideas
Staring at a blank page is a thing of the past with our Content Ideation Flow Chart. This easy-to-follow guide helps you generate content ideas tailored to your niche and audience. You’ll never run out of engaging, valuable ideas to share with your network.
By joining the LinkedIn Academy, you gain access to these powerful resources designed to save you time, boost your confidence, and fast-track your success on LinkedIn—all with the support of a like-minded community of legal professionals.
Practical FAQs
Can I join the Academy if I'm not a lawyer?
Absolutely! While the Academy is tailored for lawyers, the tools and strategies taught will help anyone blow up on LinkedIn.
When does the Academy start, and how long is it?
The autumn academy for 2024 is fully booked!
For information on the next academy, join the waitlist.
What time are the sessions, and how long do they last?
Session times will be confirmed in due course and will vary to accommodate as many people as possible, and will last approximately 90 minutes each.
What if I can't attend a live session?
No worries! All sessions will be recorded and available for replay for 6 months after the course ends, so you can keep up with no issue.
How do I access the live sessions?
You’ll receive a link via email before each session to the webinar host platform.
What is included in the Academy?
The Academy includes 7 weeks of live training, post templates, expert profile optimisation video, content ideation flow chart, and access to an exclusive community.
How much time do I need to commit each week?
Expect to commit ideally a minimum of 60 minutes a day on the platform and then 3 hours wiritng posts per week to see big results. You may be able to do a lot of the work on your commute via the LinkedIn App.
The key thing we ask of you is to commit to the journey, because the results require your attendance of sessions and also your daily commitment to LinkedIn. We can give you all the secrets, but you have to implement them for yourself!
What is the cost, and are payment plans available?
The investment is £1499. If you join at Early Bird this is £999 – but there are only 25 PLACES on Earlybird, so move quickly!
Is there a refund policy?
No, all payments are non-refundable. Please ensure you are committed before enrolling.
What support is available outside the live sessions?
You’ll have access to our exclusive community group for real-time support from Helen, Holly, and fellow participants.
Do I need prior LinkedIn experience?
No, the Academy is suitable for beginners as well as more seasoned LinkedIn users who want to grow faster and have more success.. We’ll guide you every step of the way.
🗓️ 7 Weeks of Expert Training
Unlock LinkedIn growth strategies built specifically for lawyers, helping you boost visibility and land clients.
💬 Live Q&A Sessions
Ask your burning questions in real-time and get direct feedback from Helen and Holly to refine your strategy.
🔥 Live Content Roasting Sessions
Get your content critiqued in live roasting sessions to speed up your journey to becoming a pro copywriter.
🎙️ Access to All Live Session Recordings
Can’t make a session? No worries. You’ll have access to all live session recordings so you never miss a thing.
🔐 Exclusive Access to the Academy Community
Be part of a winning team in a private group of ambitious lawyers. Learn and grow faster together: there’s nothing else like this out there.
💡 Bonus: Access to Templates & Content Ideation Flowchart
Get ahead with exclusive templates and a content ideation flowchart.
🎥 Bonus: Profile Optimisation Video
Get a short, power-packed video on LinkedIn profile optimisation as an extra resource to make your profile pop.